This course equips students with practical knowledge of e-commerce, digital tools, and online business applications used in modern business environments.

Educational Objectives

• Understand e-commerce concepts and digital business models.
• Apply digital marketing fundamentals for business growth.
• Use online tools for business operations and management.
• Develop skills in digital payment systems and online transactions.

Course Outcomes

• Set up and manage an online business presence.
• Use e-commerce platforms effectively.
• Apply digital marketing strategies for product promotion.
• Handle digital transactions and online customer service.